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      PBR Unleash The Beast in Lincoln

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      October 4, 2020

      Sunday   6:45 PM

      400 Pinnacle Arena Drive
      Lincoln, Nebraska 68501

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      PBR Unleash The Beast

      For the first time in league history, PBR’s (Professional Bull Riders) elite Unleash The Beast will buck into Lincoln, Nebraska, welcoming fans into Pinnacle Bank Arena Oct. 3-4 for the PBR Lincoln Invitational. The PBR Unleash The Beast event at Pinnacle Bank Arena will abide by the health standards put in place for public gatherings as outlined in the State of Nebraska’s Directed Health Measures (DHM). The safety plan was reviewed and approved by the Lincoln Lancaster County Health Department (LLCHD). While the event will mark the first-ever PBR Unleash The Beast event in Lincoln, the Husker City has welcomed the developmental Touring Pro Division once prior. Visiting the city in 2010, Chance Riley went a perfect 2-for-2 to win the event title. Historically, the state of Nebraska has hosted four premier series events, all in Omaha. After Wiley Petersen won the elite tour’s debut in the Cornhusker State in 2006, Justin McBride won the event in 2007 en route to his second PBR World Championship. Most recently, Brian Canter won the Omaha premier series event in back-to-back seasons, dominating in Omaha in both 2008 and 2009. This season, the PBR Unleash The Beast stop in Lincoln is crucial in the championship race to the PBR World Finals in early November, awarding a gold buckle and million-dollar bonus to the world’s best bull rider. The riders competing in Nebraska are anticipated to be led by current world No. 1 Jose Vitor Leme, along with three-time World Champion Silvano Alves, two-time World Champion J.B. Mauney, 2018 World Champion Kaique Pacheco, and 2016 World Champion Cooper Davis. The bull riding action for the PBR Lincoln Invitational begins with Round 1 at 6:45 p.m. CDT on Saturday, October 3, concluding with Round 2 and the championship round at 12:45 p.m. CDT on Sunday, October 4. All 35 bull riders will get on one bull each in Round 1 and 2. Following Round 2 on Sunday afternoon, the riders’ individual two-round scores will be totaled with the Top 15 advancing to the championship round for one more out and a chance at the event title. Tickets for the two-day event go on sale Monday, August 31 at 10:00 a.m. CDT and start at $18, plus applicable fees. PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets offer premium seats, a question and answer presentation with some of the top bull riders and stock contractors in the world, a special photo opportunity after the event on the Can-Am Cage, and souvenir credential and lanyard. Social distancing will be practiced at all times throughout the experience. About PBR (Professional Bull Riders): PBR is the world’s premier bull riding organization. More than 700 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada, and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events, and media. For more information, visit, or follow on Facebook at, Twitter at, and YouTube at

      Cost: Advanced Reserved Tickets: $18, $28, $38, $58, $78 & $108; Day-of Reserved Tickets: $23, $33, $43, $63, $83 & $113 (Subject to applicable fees)

      Categories: Other & Miscellaneous

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.

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